East (Regions are defined by state groupings from ABC statement template)
NY, NJ, PA, ME, NH, VT, MA, RI, CT, DE, MD, DC, VA, WV, NC, SC, GA, FL
Total Projected Circulation: 186,000 (39.5%)
Midwest
OH, IN, IL, MI, WI, MN, IA, MO, ND, SD, NE, KS, KY, TN, AL, MS, AR, LA, OK, TX
Total Projected Circulation: 193,000 (41%)
West
MT, ID, WY, CO, NM, AZ, UT, NV, AK, WA, OR, CA, HI
Total Projected Circulation: 90,000 (19%)
Costs
$11,000 net, plus $1,500 net production fee for each regional buy
NOTE:
These ads will NOT be banked and have an excellent chance of appearing opposite full edit. Sharing regional buys with two brands/advertisers is encouraged (i.e., one brand takes the West and the others take the East and Midwest). Regional splits are not available on subscription supplemental issues or single copies sold at Hallmark Gold Crown stores. Best efforts will be made for splits on mass newsstand copies; but compliance cannot be guaranteed by industry wholesalers.
Closing/On-Sale Date ISSUES | AD CLOSE | AD MATERIAL DUE | SUPPLIED INSERT DUE | ON SALE DATE | Feb/March | 11/30/07 | 12/06/07 | 12/18/07 | 1/21/08 | Apr/May | 2/05/08 | 2/11/08 | 2/20/08 | 3/24/08 | Summer | 4/15/08 | 4/21/08 | 4/30/08 | 6/2/08 | Sept/Oct | 6/27/08 | 7/07/08 | 7/16/08 | 8/18/08 | Nov | 8/29/08 | 9/08/08 | 9/17/08 | 10/20/08 | Dec/Jan | 10/07/08 | 10/13/08 | 10/22/08 | 11/24/08 |
Note: 2008 closing dates are subject to change |
